Last edited by JoJolabar
Thursday, April 30, 2020 | History

4 edition of Marketing and branding in the travel industry found in the catalog.

Marketing and branding in the travel industry

Robin Cobb

Marketing and branding in the travel industry

strategies, tactics and challenges

by Robin Cobb

  • 58 Want to read
  • 32 Currently reading

Published by Informa Publishing Group in London .
Written in English

    Subjects:
  • Tourism -- Statistics.,
  • Tourism -- Case studies.,
  • Market surveys.

  • Edition Notes

    StatementRobin Cobb.
    GenreStatistics., Case studies.
    The Physical Object
    Paginationx, 182p. ;
    Number of Pages182
    ID Numbers
    Open LibraryOL18424673M
    ISBN 101840730552
    OCLC/WorldCa43673010


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Marketing and branding in the travel industry by Robin Cobb Download PDF EPUB FB2

* Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and.

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. Each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix.

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